Kantar Media: unique provider of TV audience (people meter system in 1200 house holds; national coverage - universe : National 4+ ~ 19 million)
BRAT-SNA: press readership measurement, based on quarterly waves, gathering 25,000 individual responses coverage: urban, 14+ ~11 million
BRAT-SATI: web sites performance measurement: traffic measurement, audience measurement and socio demographic profile determination
Alfa Cont: advertising monitoring on TV, newspapers, magazines and radio
SNA Focus: analyses and description of the target using information about their daily activity, the media impact, the frequency in consuming certain general products


The audience of Discovery Channel station halved compared to November. In addition to this, Animal Planet, also a channel in Discovery portfolio, lost more than half of viewers evening. When Discovery was available on RCS network, in the evening, people were watching...

details 2013-01-04








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