The market for online advertising will grow by 50% in 2008

According to a study made by the Technology, Media and Telecommunications division (TMT), of the Deloitte Touche Thomatsu group, the online advertising industry in Romania will grow at a larger scale than the overall global growth of this sector of activity. The growth rate in Romania will surpass 50%, compared with the 10 million euro size of the market in 2007.

Nevertheless, online advertising will have to overcome many obstacles in 2008. One of these is closely linked to the growth of negative perception of online advertisements by the online audience. Secondly might be the increasing opposition towards the monitorization of online behavior.


Date 23 01 2008


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