Media Today - The first V2Media campaign in romania

At only one month after its launch V2Media received their first campaign request. Media Today started the first campaign in Romania with this new form of video banner. The campaign was conducted over a period of 4 days (from July 28), on the site www.hotnews.ro. The format chosen was Vstitial Expand (link: http://www.v2media.ro/vstitial_rollover.php). This banner is one of the most innovative formats.

The campaign reached 111.020 unique visitors. It recorded 730 clicks. The unique click rate was 0.51% with an average frequency of 2.42% per user.

The number of mouse overs (expressing intent to watch the spot) was 16.191 (unique visitors). Aut of these 8.220 unique visitors have seen over 10 seconds of the video clip and 5.600 unique visitors watched the entire video.

The team from Media Today that facilitated the implementation of the media campaign was: Ina Gultureanu – Media Director and Dorian Mastacan - Internet Buyer / Planner.


Date 3 09 2009


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